Family values.
Personal mortgage & protection advice.
Trust is at the heart of our mortgage and protection advice. Guided by family values, we explain our recommendations openly, answer your questions and give you the time to consider your options. Our aim is to build lasting relationships, supporting you as your circumstances and priorities change.
Our story began in the 1980s, when my father, Safdar Sethi, founded Express on Radford Road in Nottingham. His dedication to his family and business laid the foundations for the values that guide Safdar Financial Services today.
Having arrived in the UK in 1957 at just 15 years old, he worked tirelessly to build a future for his family. He passed on a strong entrepreneurial spirit to his two sons, teaching us the importance of financial discipline, hard work and looking after the people who place their trust in you.
Following his passing in 2017, our family was determined to honour his vision. Today, we carry that legacy forward through our Nottingham-based mortgage and protection advice business, helping individuals and families make informed decisions about their homes and financial protection.
Our Story
Usman’s father laid the foundations for a lifelong connection to the financial industry, creating a ripple effect that would shape the next generation. Mr Usman Sethi, son of Mr Safdar Sethi, completed his studies in Business before beginning his career with Lloyds Banking Group in 2008.
Over the years, Usman progressed through a wide range of roles including collections, cashiering, personal banking, and management, earning his promotion to Manager in 2015. It was during this period that he recognised his readiness to take the next step transitioning into consultancy within the financial sector.
Usman went on to build his consultancy career working alongside respected firms such as Lloyds Banking Group, Countrywide and The Money Group (TMG), specialising as a mortgage broker. Armed with extensive experience and industry knowledge.
Usman ultimately followed in his father’s footsteps by founding Safdar Financial Services in 2021, establishing its first presence in the UK and continuing the family legacy.